And the new Pantone color of the year for 2013 is……EMERALD! PANTONE 17-5641 Emerald to be exact. When I heard this news the first image that popped into my mind was this Tom Ford dress photographed by Erik Madigan Heck for the Neiman Marcus Art of Fashion Campaign. I absolutely loved this picture due to the choice of such an amazing color scheme.
Pantone takes pride in being the world’s leading color authority, and we listen. The process of selecting the color of the year appears to be a labor of love. They scour the world looking for influences to determine their color pick. Ultimately, their color choice will transition over into the worlds of fashion, beauty, design, and beyond.
Pantone describes emerald as, “A color of elegance and beauty that enhances our sense of well-being, balance, and harmony.” The name emerald is derived from the gorgeous gemstone, which can range in tones from yellow-green to blue-green. It is the essence of money, power, and luxury. At last, the fashion term “jewel-tone” will be getting some love.
So bye-bye tangerine tango. It’s all about the greens in 2013. Don’t forget to celebrate your love of this color by purchasing products from the Sephora + Pantone Universe 2013 Color of the Year Collection. It will be available exclusively at Sephora in March 2013.