On Friday I was able to attend the kickoff event for the Phoenix Art Museum’s digital print fashion exhibit. It will be showcased in the Ellman Fashion Design Gallery from March 2, 2013 through July 14, 2013, and is a must see for any fashion goers in the valley.
What is a digital print? According to Wikipedia, “digital textile printing, often referred to as direct to garment printing, DTG printing, and digital garment printing is a process of printing on textiles and garments using specialized or modified inkjet technology.”
Before any ink is dispersed or a print hits the fabric an equation or code for the design must be generated on a computer. Have you ever seen what a printed textile equation looks like? It’s crazy, like beautiful mind crazy. The results can at times range from a kaleidoscope effect to a Pink Floyd acid trip. Behold some of the magnificence.
In 1996 Issey Miyake was one of the first designers to take the digital print challenge. In this pleated piece he collaborated with artist, Yasumasa Morimura, for an intermix of the artists own body and a 19th century French painting.
This is a digital printed stretch polyester piece done by First2Print in New York. Danielle Locastro, on behalf of First2Print, spoke to event goers about what it was like to work with Mr. Scott after he requested their assistance on this piece.
In 2008 Miuccia Prada commissioned James Jean, a popular comic book artist, to help create her collections textile designs.
Alexander McQueen’s spring 2010 collection Plato’s Atlantis, the last he would complete before his death, consisted of thirty-six unique circle-engineered prints. He described it as, “Darwin’s theory of evolution in reverse.” McQueen and the members of his house began perfecting the digital prints on his garments at a level of haute couture dress making. McQueen, a master draper himself, showcased the level of his skill while utilizing the prints in his collection with breathtaking results.
“I’ve always loved nature, and it’s just a bit of fun really.” – Alexander McQueen.
This look was from Monique L’Huiller’s spring 2013 runway collection, and now it’s on display at the museum. The color and textures of the Turkish landscape were her inspiration for this collection and she used her own photos shot on location to spark her creativity.
“Inspired by water and life of the sea. Birds, brightly colored fish, glowing sunlight on water and the luminescence of moonlit waves. ” – Monique L’Huiller